Session > Fireside Chat with Merkur

Fireside Chat with Merkur CEO - Strategic View on Modern Marketing and Sales Practices of a Retail Giant

Key learnings:

Content

• Customer strategy for a modern retail organisation
• Merkur's vision for their customer relationships
• Technological and organisational aspects to consider



In this session, Jure Kapetan, CEO of Merkur and Mitka Avramova, Regional Vice President of Sales will be discussing what is Merkur's strategy for customer engagement and how and why Merkur is implementing Salesforce technologies to support this new vision.

Speakers