Adriaticon - Speakers

Location

Location:
Center urbane kulture Kino Šiška, Ljublajna, Slovenia

09:00 - 16:30
See more about the programme

Zagreb, Roberta Frangeša Mihanovića 9

Robi can boast of more than 25 years of rich experience in the field of development and optimization of business models for risk management and sales promotion, both for B2B and B2C companies. During the first 16 years of his career, he and his team at Bisnode developed a series of innovative predictive models and products that many B2B companies still actively use today to make key business decisions. Among the most recognizable solutions are Gvin.com, Bonitete.si, iBon, Portfolio Intelligence and others, which have become the basis of analytical decision-making in the business space in the regions and beyond.

In the last decade, Robi has successfully extended his expertise to the B2C area, where he focuses on the development of advanced business models for managing customer value. He pays special attention to the identification of sales opportunities using personalized approaches and customer segmentation, which enables companies to target and communicate more efficiently and in a targeted manner. His contribution at Merkur was key as he took a leading role in the digital transformation of the CRM platform, which enabled the company to better understand customer needs and consequently improve sales results.

Stana is an experienced CRM and marketing specialist. Before joining Agilcon, she has worked on the improvement and establishment of CRM processes, marketing strategies and implementation of CRM and marketing solutions in the biggest companies in retail and telecommunications in Serbia. In Agilcon, Stana is responsible for managing marketing cloud implementation projects and is helping companies to successfully set up their marketing strategies and solutions. Her approach to working with clients is to provide guidance and advice in both business and technology areas and ensure that the implementation of marketing automation is successful and that the client has reached their business goals.

Dejan Bučić brings over 18 years of experience in retail and currently leads the B2C (Business-to-Consumer) sales segment as the Executive Director at Petrol Group. His career began in 2006 as a sales associate, where he developed a strong foundation in retail and customer relations. From 2007 to 2011, he handled managerial duties at petrol stations, then in 2012, he advanced to become regional sales manager. His professional journey continued as a specialist, and from 2019 his role in Petrol was Head of Retail Business and Services organization. During this time, he expanded his expertise in project management, process development, and optimization. In 2024, he took on the role of Executive Director, overseeing the strategic and operational management of the B2C sales channel, covering both the Slovenian market and other markets within Petrol Group. His work focuses on sales strategy development, ensuring competitiveness, and creating an exceptional customer experience.

A graduate in Administrative Sciences and a nature and mountain enthusiast, began her connection with Gorenje during her student years as a field promoter for the brand. In 2016, she joined Gorenje's local marketing team, where she started managing digital advertising for the Slovenian market. In 2018, she became part of the central marketing team in Velenje, gaining insight into the operations and IT infrastructure of Gorenje Hisense across Europe. Today, she works in the field of digital transformation for the company and leads digital activities aimed at improving the customer experience.

Mateja Geržina holds a university degree in law and has been employed at Zavarovalnica Triglav since 2002. She began her career in the General and Human Resources department, and after more than a decade, from 2014 to 2019, she took on the role of Director of Human Resources, General Affairs, and Compliance at Triglav International. As the person responsible for implementing minimum standards, best practices, and introducing systems in the areas of employee relations and business compliance from the parent company to the Triglav Group companies, she gained extensive experience in the Adria region. She is well-versed in the legislative and cultural differences in the countries where the Triglav Group operates, with over 5,200 employees. Since 2020, she has been the Executive Director of Employee Relations at Zavarovalnica Triglav. Her leadership style is based on experience, extensive knowledge, patience, attentiveness to people, and a heartfelt approach. Mateja Geržina leads by example, placing her among the ranks of modern and authentic leaders. She has participated in numerous events related to employee management, and her vast experience is skillfully woven into the employer brand of the Triglav Group.

After starting his career in marketing, Tibor has spent nearly 20 years in the IT and cloud industry, working with some of the largest service providers in the region. For the past three years, he has been leading sales efforts for Salesforce’s digital marketing and e-commerce solutions in the CEE region, currently overseeing Hungary and the Adriatic region. He has collaborated with numerous large enterprises, including financial institutions, media, telecom, and retail companies, and is also well-versed in the startup ecosystem.

After successfully concluding her sports career (as a Slovenian national basketball team member and captain of the national champions) and studying economics, found herself in marketing waters more by chance than by plan. She spent over a decade at the AV Studio agency, advancing from project managers' assistant to director and procurator of one of the largest Slovenian marketing agencies. In 2017, she became the Director of Marketing Communications at Gorenje. A year later, following the Hisense takeover, she became responsible for marketing across all of Europe and the Deputy Marketing Director of Hisense International. Today, she leads the marketing team at Hisense Europe, which oversees the management of the Hisense and Gorenje brands in 30 European markets.

Sports sponsorships are a key activity for building brand awareness and reputation for both Hisense and Gorenje. Their sports sponsorship portfolio includes sponsorship of the 2024 UEFA European Football Championship, the current European Handball Championships for both men and women, the Men's EHF Champions League, sponsorship of football giants FC Inter Milan, PSG, and Real Madrid, as well as long-term sponsorship of the Slovenian ski jumping teams and local handball club RK Gorenje Velenje, the current national champions.

Olja is a CX and CS professional who entered the customer support world 15 years ago and she got passionate about delivering exceptional customer service. Few years later she started buliding and managing internationalcustomer service teams which brought her to the next stage – getting more involved to the customer experience as a broader concept. From 2019 onwards she’s been developing different Voice of the Customer programs, spreading the customer centric culture and running various CX initiatives aimed to continously improve company’s products, services and business processes.

Iva Krajnc has been at the forefront of HR transformation and digitalization for over a decade. Before joining Agilcon d.o.o. in 2018, she honed her expertise through various global roles at Philips International, where she played a pivotal role in rolling out the Workday HR system. In this capacity, she led change management and training for over 100,000 users across 70+ countries. As talent management expert she then experienced the good and the bad of HR tools in practice. As Gecko Product Manager, Iva is driving her team to develop the HRM tool of the future, one that empowers both managers and employees, making work life better, smarter, and more human. With a background in psychology and a passion for technology, Iva is dedicated to creating solutions that positively impact people's professional and personal lives.

Amel Ščuk collaborates closely with internal teams at Pirnar and external experts on a variety of projects. He monitors and manages the progress of each phase, ensuring smooth implementation, while also training employees to facilitate the adoption of new processes and improvements. As a key member of the project team responsible for the implementation of Salesforce, Amel played a critical role in both its deployment and the subsequent training of colleagues on the platform. In addition, he contributes to the development and testing of the web-based sales program for B2B partners. Amel consistently researches and proposes innovative solutions, assessing the feasibility of various applications and making informed recommendations.

With over 24 years of experience in the banking industry, Barbara Mihevc Pislak brings a wealth of knowledge in marketing management and communications. She led the implementation of video call services at a leading bank, making it the first in Slovenia to introduce this new distribution channel. Since joining Pirnar in 2021 as a Project Manager, she has overseen the successful implementation of Salesforce and established the company’s digitalization department. Under her leadership, the department frequently introduces new features that enhance user experience. Barbara’s pragmatic approach and effective leadership continue to drive successful outcomes, boosting user engagement and satisfaction.

Barbara Petančič is an expert in the field of designing modern, sustainable organizations, their cultures and people. As director of the HR department at Generali zavarovalnica, she successfully managed the process of merging two organizational cultures, set up and digitized the processes of recruitment and onboarding, rewards, education, organizational structure, management of potential personnel, etc. The projects of tuning the organizational culture, the management system with potential personnel and the optimization of work processes were recognized and rewarded both in Slovenia and globally. Leads a team of thirty associates managing various HR processes including recruitment, employee development and performance management.

Before joining the top management of Generali zavarovalnica, she held key personnel positions in service and consulting companies.

Barbara's colleagues appreciate her business breadth, strategic thinking, leadership skills, decision-making skills and mentoring approach. It is dedicated to creating a positive and productive work environment based on continuous improvement and following modern trends.

Milica is an accomplished HR professional with a career that began in 2017 as an intern in the HR department of a bank. During her experience in Coca-Cola HBC Serbia and Montenegro, she developed her vast HR knowledge through positions in Talent Acquisition, Organizational Development, Employer Branding and HR Business Partnering. Milica joined PharmaS 3 years ago as a People Manager, focusing on local HR operations in Serbia while leading Group-wide initiatives in employee engagement, performance management, and talent development. Notably, she also took on the role of Project Lead for the Gecko HRIS implementation across the Group.

Juraj began his career in Global Talent Acquisition at Teva, a global pharmaceutical company. He then joined Coca-Cola HBC where he worked in Talent Acquisition and HR Business Partnering, working as an HR Manager for Regional Supply Chain responsible for over 300 employees in Croatia, Slovenia and Bosnia and Herzegovina. In 2021, Juraj joined PharmaS, where he was tasked to build the HR department, implementing key HR policies and processes from the ground up. He established HR as a strategic function in PharmaS and positioned it as a true business partner to company’s leadership. During his time in PharmaS, Juraj additionally took over the responsibility for Corporate Communications and Brand.

He is a Solution Engineer at Salesforce, where he has been focusing on AI and creating digital solutions for his customers for nearly three years. He also serves as the Agentforce Subject Matter Expert (SME).

With over 14 years of IT experience, including significant time in Presales, he has developed strong expertise in the banking, telecommunications, and consumer goods industries. He specializes in understanding customer needs and finding technological solutions to drive business success.

He graduated from the Faculty of Electrical Engineering and Computing at the University of Zagreb, and has a strong focus on optimization, streamlining, and automation.

Nina Visočnik is People & Culture Manager at Agilcon, the largest regional Salesforce partner focusing on building modern CRM and HRM solutions. After starting her career as a journalist and working in marketing, she discovered her passion for HR and started her career as Talent Acquisition Specialist. As Agilcon grew, she played a pivotal role in establishing the People & Culture department. Nina is most proud of the culture that the entire team has built and maintained over the years. In 2023, Agilcon was recognized as Slovenia’s Best Employer among mid-sized companies. Nina is today responsible for implementing HR strategy, processes, and activities that align with the company’s goals, vision, and values. Her “people first” approach emphasizes all aspects of employee well-being, talent, and leadership development across a team of 80 professionals in Slovenia, Croatia, and Serbia.

ADRIATICON 2024

Adriaticon 2024

Ljubljana, November 5th, 2024

ADRIATICON 2024

SPEAKERS

Marko Perme

CEO - Agilcon

Robert Petrič

Director of CRM, Analytics, Loyalty - Merkur trgovina

Stana Džudović

Dejan Bučić

Urška Jan

Kristina Krajančić

Mateja Geržina

Tibor Horvath

Alenka Potočnik Anžič

Olja Drašković Crevar

Iva Krajnc

Amel Ščuk

Barbara Mihevc Pislak, M.Sc.

Barbara Petančič

Milica Urošević

Juraj Krnjević

Zdravko Barec

Nina Visočnik