Session > From Tradition to Innovation: How Franck Transformed Consumer Engagement with Salesforce

From Tradition to Innovation: How Franck Transformed Consumer Engagement with Salesforce

Key learnings:

Content

• Maximizing consumer loyalty with Salesforce Marketing Cloud
• Discover how Franck's CRM project delivers tailored customer experiences through their loyalty program.
  

Franck is setting new industry standards as the first FMCG brand in Croatia to implement Salesforce Marketing Cloud, enhancing consumer loyalty through innovative marketing automation and personalized engagement. With the launch of the Franck Loyalty Club as part of their CRM project, the brand aims to forge deeper connections with customers, offering tailored experiences that resonate with their needs and preferences. While focusing on direct-to-consumer engagement, Franck is also planning to develop an omnichannel strategy that will integrate multiple touchpoints for a seamless customer experience. In this session, Kristina will share how Salesforce plays a pivotal role in driving these efforts, ensuring effective and cohesive interactions with consumers.

Speakers